Booteus Maximus (Part 1): Do Squats Really Build The Glutes?

From the self-proclaimed booty-builder to the major league baseball player to the everyday workout enthusiast, everyone wants a nice looking backside. In this day and age, a bubbly pair of glutes seems to be one of the most sought-after items in the muscle department. The fitness community appears to be so obsessed with rear ends that we’ve even come up with a name to describe the style of glutes we like, #SquatBooty. However, within the last couple of weeks, there has been some controversy, calling out the term and the exercise associated with it. Claims can be seen popping up on social media stating that squats don’t build up the tushy muscles after all. Well, let’s investigate!

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When it comes to macros, protein is probably the most glorified of the three nutrients. While carbs and fats get a bad rep for causing unwanted weight gain, protein seems to be the fitness enthusiast’s best friend. If we had to guess, it’s probably because the macro is associated with muscle mass and who doesn’t want more muscle, right? The quest for gains has inevitably lead to a protein obsession, which has many individuals consuming an inefficient amount of it. Learn how to get the most out of your macros. Here’s how much protein you REALLY need.


Defining Gympire

Over the last couple of months, the Gympire HQ has been going back and forth with the brand, thinking about what it is, what it could be, and what it is becoming. Although there was some foundation to stand upon and a philosophy to guide our decisions, there was still a lot to be uncovered about the brand. We had a rough outline of who we wanted to be but very few colors shaded the areas in between.Today, we are proud to announce that we have a very clear understanding of the brand we wish to create and present to the world. We’d like to share that with you.

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Toy Drive

Christmas, a time filled with joy, laughter, good food, and good company. A time where lifting in Santa hats becomes the norm and bulking season is in full effect. A time where flying reindeer aren’t absurd and a fat man can fit down a chimney.
Unfortunately, for some, Santa doesn’t make his rounds to every household, which leaves some kiddos with little to no gifts under their Christmas tree on Christmas morning. This year, we’d like to be the chronic bulkers who deliver the goods! Join us in making this holiday season a little bit merrier. Here’s how you can get involved!

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